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YJ Wealth Corporation's Research On The Development Of Wealth Management Business For High-net-worth Families

Posted on:2020-09-12Degree:MasterType:Thesis
Country:ChinaCandidate:J H KeFull Text:PDF
GTID:2439330572965354Subject:Executive MBA
Abstract/Summary:PDF Full Text Request
With the accumulation of wealth around the world,high net worth people with personalized,professional and diversified financial services demand have become the target of competition among major financial institutions.High net worth household wealth management business has become an important source of business income for wealth companies.It is also a wealth company to improve service quality and creator.Business interests are new businesses.It is of great practical significance to define the connotation of high net worth household wealth management business and explore the related incompatibility to develop this business.YJ Fortune was founded in 2013,and its strong development of high net worth household wealth management business belongs to the high-end areas of wealth management business.YJ Mammon Inc faces many bottlenecks in developing high net worth family wealth management business.Such as the homogenization of market products and services,the shortage of professional personnel and the imperfect operation mode.Overall,YJ Wealth Company needs to make rapid progress in developing high net worth household wealth management business.It needs to sort out the problems in the current development to effectively meet customer needs.Starting with the background of YJ Mammon Inc,this paper analyzes the environment of YJ Mammon Inc to develop high net value family wealth management business environment,and carries out SWOT analysis on YJ Mammon Inc to develop high net value family wealth management business,and finally puts forward the market positioning and management strategy for the development of high net value family financial management business in YJ.The purpose of this study is to promote the development of YJ Mammon Inc's development of high net worth family wealth business,and put forward corresponding strategies to promote its business transformation and increase profit margin.
Keywords/Search Tags:YJ Mammon Inc, high net worth family financial management, market positioning, management strategy
PDF Full Text Request
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