NY Bank Business Department Branch Financial Product Marketing Strategy In Heilongjiang Province

NY bank business department branch in heilongjiang province as provincial branch of NY bank in heilongjiang province,has been shouldering the agricultural bank to carry out the national policy,driving the development of each branch the development of regional finance of the sacred mission.Founded more than 30 years of history,in our bank financial product business has been steadily developing,especially for our VIP customers,we provide tailor-made financial services.But with the rapid development of economy,China's growing middle class in the process of economic recovery,the potential market constantly emerge,coupled with the requirement of market economy,the continuous competitive,development financing business to the bank the necessary benefits already imperative.This paper will use the theory of marketing,combined with the current bank personal financial business development practice,using the methods of literature survey and the combination of theory and practice,to demonstrate this point of view,make marketing strategy recommendations for business department of NY bank financial products have a professional and feasibility.PEST model is used to analyze the current macro environment of NY bank business department from policy,economy,social culture and technology environment,and SWOT analysis is used to make a comprehensive and objective summary from four aspects: strengths,weaknesses,opportunities and threats.Then,aiming at the obvious problems existing in the current marketing process,we find the root cause of the problem,and then put forward a complete set of marketing strategy plan of NY bank business department's financial products.The proposal is optimized through market segmentation,target market setting,product positioning,sales channel optimization,product marketing,brand strategy and product promotion,from product risk to marketing team construction.Finally,in order to ensure the implementation of the scheme,various safeguards are designed,including five aspects of system,personnel,technology,capital and risk.The purpose is to help NY bank Heilongjiang branch business department actively respond to today's fierce competition among allsides,and develop its own market.It also hopes to enlighten and guide the improvement of marketing strategies for similar financial products.