A Study On Competition Strategy Of Alibaba. Com Limited

Along with the calculator apply technique fast fierce development, bargain cost is low and fast to trade mode to emerge with the tide of the times in time, it is an mode of electronic commerce.Electronic commerce mode since the beginning of 21th century got into China, profession scale and bargain scale continuously extend and compete to play more inside the profession more strong.Face currently a Chinese electronic commerce market group of heroes and since of rigorous challenge, inside ALIBABA group and inside the founder of ALIBABA.COM limited company this inside country electronic commerce profession, should fix attention on at present, prospect future, draw up correct business enterprise competition strategy, continuously raise the market share of business enterprise and compete ability and profit ability, make it at vehemence of market competition neutral at the invincible position.This literary grace is used the method that qualitative analysis and quantitative analysis combine together and combined the development condition, and local development trend of domestic and international electronic commerce profession, usage wave especially of five dint competition the model carries on analysis to the profession environment and make use of SWOT model analysis inside advantage and exterior owned by inner part in the ALIBABA.COM limited company bring of opportunity, and the inner part subsequently aims at sex ground the threat factor of bad situation and exterior of place put forward inside ALIBABA.COM limited company of competition strategy, the aim is doing a programming of prospect for the development of the ALIBABA.COM LIMITED. This text finally discussed that company competition strategy and implementation strategic.This text is divided into five chapters, chapter 1 puts forward the background, purpose and meaning of this text research and the way of thinking of the research, method; Chapter 2 carned on a review to the development process of competition strategic theories and elaborated the method that the research is used; Chapter 3 described the inside expect the development process of ALIBABA and currently present condition, the general situation of rival and carried on analysis macroscopic environment and profession environment of place to that business enterprise, with the present condition of assurance electronic commerce profession; Also make use of five dint compete model and SWOT the model cany on analysis and make sure the advantage and bad situation of its oneself, and in the opportunity and threat in the market; In the foundation that chapter 4 analyzes in chapter 3, aim at putting forward of sex that company competition strategy, and strategy implementation project.