Jiuquan Mobile Marketing Channel Management Strategy

Marketing channel management is a basic management, but also long-term competitive advantage in gaining access to elements of the strategy. Market competition and more homogeneous, so that companies expect the product, price, promotion of differentiation of these strategic elements more and more difficult to obtain a competitive advantage; and in the broad market, regional market was surprised on the Chinese market, by enabling channel differentiated management is possible to obtain a competitive advantage, and competitive advantage in the channel can not easily be imitated, is eating for a long time business a competitive advantage. Therefore, the "channel is king" by many corporate identity, highlighting the growing importance of channel management.This paper reviews some of the theory describes the concept of marketing channels, functions, structure and management of marketing channel theory. Also on the communications market channel management theory to describe the analytical description of the marketing channels of the mobile communications business models, functions and features. Then Jiuquan mobile market environment and the company's current situation and problems in marketing channels were analyzed, which made the Jiuquan mobile marketing channel optimization and functional design principles, based on this principle, developed the the next step of the marketing channel management strategy, including the physical channel in its own channel, social channel, direct sales channels and electronic channels in the system, culture, layout, construction, policy incentives, publicity and promotion, marketing and management strategies.In this paper, Jiuquan Mobile for the study of its marketing channel management strategy has been studied on the Jiuquan mobile channel management company to further enhance the ability to move the region to improve the competitiveness of Jiuquan are instructive, I believe other cities of the mobile communication enterprise also has a certain significance.