C2c Network Of Shops Reputation Evaluation Studies

The electronic commerce develops so fast today, the reputation problem frequently happen in the network shopping.By way of measuring network store's reputation condition, the prestige evaluate system exert important function on encouraging a seller trustworthiness and removing the information dissymmetry of seller and buyer.This paper analyzed the source of the prestige problem in the electronic commerce ,used the information dissymmetry theory and the game theory to explain the reputation problem.Base on analyzed Tao bao web's system problem of the prestige evaluation shortage , advanced a network store prestige evaluation index system including qualification attestation,service guarantee and store bargaining information. Established a network store prestige evaluation model base on AHP and blur integration evaluating Method, .In allusion to credit standing information die out and credit standing information isolated island problem advanced a network store credit standing information integration project involving coexistence and currency standard phase.