| Tourism electronic commerce is databases and electronic commerce bank tourism, based the most advanced electronic means using its distribution system operation tourism business system. Because the amount of information and capital tourism involves more, tourism electronic commerce with its low cost, pay electronic, information transmission characteristics such as high efficiency, wide coverage with modern tourism organic conjunction, make it become the key to promote tourism fast development.Tourism electronic commerce and the traditional tourism industry has a very different, with the development of network economy new laws and market characteristics. Our country tourism electronic commerce development embodies the under the network economy is a law of development. This paper focuses on the development of our country tourism electronic commerce in China, this paper tries to explore framework of tourist electronic commerce development regularity and how to deal with the challenges of the future. Hope that through this paper analysis for the tourism development provides some meaningful reference.This paper firstly proposes expatiates the background and purpose and meaning, reviews the domestic about the research progress of tourism electronic commerce network economy and analysis of modern economic impact. Since then, using the network the related economic theories to our country tourism electronic commerce operation rule is analyzed. Moreover, analyzes in detail the development of our country tourism electronic commerce in China framework and tourist e-commerce market structure, behavior and performance is analyzed. Last part for our tour e-commerce enterprise future development strategies and recommendations put forward.This paper structure makes the following arrangement:The first chapter is introduction. Mainly introduces the research background, the research purpose and significance of the research of tourism electronic commerce, and the related research literature made a summary and analysis, finally puts forward this research method, innovation and insufficient.The second chapter of modern network economy is economic impact analysis. The main contents of network economy is to analyze the impact of the traditional economics theory and the influence of modern enterprise operation.Chapter 3 is China tourism electronic commerce development framework analysis. This chapter is to analyze the main contents of the tourism electronic commerce at present in China, and points out that the market developing condition of tourism electronic commerce development, market characteristics and development mode. Then on China's tourist e-commerce market structure, market behavior, market performance analysis.The fourth chapter is China tourism electronic commerce enterprise operation rule analysis. The main contents include China tourism electronic commerce supply rules, requirement rule, cost rules, enterprise operation rule four aspects.The fifth chapter is China tourism electronic commerce enterprise competition strategy analysis. This chapter focuses on China's tourist e-commerce development of enterprise strategy, and put forward some views on the analysis method with game theory, it is concluded that take relevant strategies should adopt measures. |