The Operational Structure And Platform Construction Of Shanghai Post Electronic Commerce That Base On O2O Model

With the rapid growth in the future of e-commerce users, Integration of online and offline businesses, As well as the application of new technologies in depth mode mobile Internet and cloud computing, E-commerce will penetrate every corner of society, everywhere, Showing the depth of China’s e-commerce, specialization, internationalization and personalization trend, E-commerce eco-system to constantly enrich and improve. E-commerce as a new way to trade, production companies, distribution companies as well as consumers and governments into a network economy, the digital new world. Currently, e-commerce trading platform has been subdivided into B2B, C2C, B2C three main types, O2O as a new electricity supplier model is also the rapid development in recent years, the number of domestic Internet users is growing at an exponential way to rise, the domestic electronics business applications are also high growth year after year, the number of transactions involved in online shopping and e-commerce increased rapidly in recent years to speed blowout.In this paper, under the background of traditional enterprise Internet economy in transition to e-commerce as the background, in the analysis of traditional enterprises to carry out basic advantages and difficulties faced by e-commerce, combining the characteristics of e-commerce applications, the proposed business location 020 model of e-commerce platform systems thinking and related ideas around the building commenced business operations platform.The full text is divided six chapters. Firstly, through literature reading, combined with the development status of e-commerce at home and abroad, analyzes the important position of O2O e-commerce mode in current during the development of electronic commerce and the current developing situation and the development trend of the future; and then points out the great potential of O2O electric transformation of domestic traditional enterprises trend, and the existing advantages and disadvantages in the process of transformation and must follow the standard; finally through the practical construction of the Shanghai post e-commerce platform 020 tells the story of the whole construction process business operations and platform construction of the traditional enterprise development system of O2O e-commerce. And then make a summary and outlook on the construction and operation of the article at the end of the Shanghai post e-commerce platform O2O.The construction of electric business mode of Shanghai postal O2O studied in this paper, a strong network of services by using the postal line for selling cards, recanalization of issuing, online consumption way line to users into line, and according to its own postal outlets and logistics advantages for distribution or line from mentioning service. And, under the line consumption record can be online for exchange points, and increase the user online activity, provides opportunities for sales of goods on line. Extension of the proposed the line line depth O2O operation mode, is the first in the postal industry. At the same time, according to the development direction of e-commerce supply chain, the new idea of this paper also put forward the electronic commerce "Supply ring" and "Supply ring network"...