Creative Research Based On Business Maketing Pattern Of Microblog

Combined many functions such as text messages, blogs, social networking services and IM (instant communication software), micro blogs have gained not only significant influences but also increasing favors. Though still in the experimental stage both at home and abroad, micro blogs are gradually taken as an effectively new marketing method in business, besides their effects in fields of information and politics. Therefore, such a probe into marketing by means of micro blogs (especially their influence on marketing innovation, value and operation) ranks an important issue in times now. This paper contributes to researches on micro blogs, analyzes micro blogs for enterprise marketing and provides theoretical guidance.The analysis on micro blogs develops as follows:firstly, the concept, current situation, characteristics and relevant marketing theories; secondly, positive and negative effects on marketing model innovation; thirdly, innovation on marketing model from views of micro blog platform, Internet portal and media micro blogs as well as innovation strategies of enterprise marketing through micro blogs; fourthly, operation methods of marketing innovation with a case study on Automobile Enterprise.