Research On Development Strategy Of China State Shipbuilding Jiujiang Co., Ltd

The China State Shipbuilding Jiujiang Co.,Ltd, which is the subordinate company in China State Shipbulding Co.,Ltd, the one of top-ten war industry state-owned Corp., is confronted with the developing stage conversion currently, namely from reforming the extricating trouble to adjusting the developing, developing from asking exist to planning. That one which is the correct and operation plans is the urgent need that enterprise health having order operation and beneficial development, the research on development strategy already becomes a problem brooking no delay.This article applies basic theory and means of strategic management to study the development strategy of China State Shipbuilding Jiujiang Co.,Ltd systemically on the reality of China State Shipbuilding Jiujiang Co.,Ltd. Firstly, it analyzed the strategic and effect now, then takes apart inner and outer environments, analyzing internal elements from resource, administration, the business angle by analytical method PEST and Michael Porter's Five Forces Model, evaluates advantages and disadvantages; from the great outer environment,trade actuality and competitive frame of the war industry state-owned Corp. and shipping matching industry, determines threats and opportunities. Secondly, it determines strategic projects optional for China State Shipbuilding Jiujiang Co.,Ltd by SWOT analysis, choices the correlative strategic adapted to China State Shipbuilding Jiujiang Co.,Ltd, and advances phase strategic objectives. Finally, with integrated the viewpoint and dissertation of the article research, it come into the conclusion and expectation.The article is adopt to reason with actual the method looking at and appraising union, qualitative analysis combining with quantitative analysis appearance, the development strategy using the China State Shipbuilding Jiujiang Co.,Ltd who works out science is especially feasible. Expect that the article research result plays arrive at certain drawing lessons role to development of China State Shipbuilding Jiujiang Co.,Ltd.