Whole Process Dynamic Management Research About Strategic Asset Of Enterprise

Nowadays, facing the fierce competition & dynamic environment,how can enterprises of china take a new competitive advantage?The 12th Five-year Plan specifically declare new strategic industries must to be developed,how can Chinese enterprises rush out of China toward the world to do something? The important issues such as these are placed in front of researchers and entrepreneurs.Strategic thinking has been gradually infiltrated into business management today. Large companies pay more attention to the strategic vision, but how to obtain a sustainable competitive advantage? Strategic planning is not enough to hold the strategic high ground. To enhance corporate value, Enterprises must have strategic assets. Strategic assets are the heterogeneous resources or capacity, those can provide a competitive advantage, owned or controlled by companies. But it can't directly to be transformed into sustainable competitive advantage. Along with the industrial evolution and the conditions of rapid technological innovation, strategic assets must be treated with the entire process and "dynamic" concept of strategic management, to enable enterprises to gain the economic rent from strategic assets.This article is explored in depth how to strengthen the whole process of dynamic strategic asset management, base on the perspective of capital operation, from a strategic height, through the theory of the industrial economics & evolutionary economics. First author summarize the strategic management theory, based on it the concept of strategic assets is to be defined and the need and content of its management is to be explored. Secondly, the writer explored how to manage strategic asset from the key aspects such as the investment, operation, restructuring and exit. Finally, writer built a strategic asset management performance evaluation system, using the factor analysis model to evaluate. Through the development of Hisense Electric instance, the performance evaluation is analyzed further.Through dynamic management of the whole process, the article will lead to better conversion of modern business thinking and better grasp of the future development. Competitive advantage can not depend on the optimal allocation of resources. Adapting to the changing times, ideas of creating resources should to be promoted. Author believes that rather than profit-oriented principle, the strategic guidance and "dynamic concept" strategic planning, will contribute to the realization of the value of the strategic assets. Pointed choice of different strategies to deal with dynamic situations is important to provide a strategic approach for strategic asset accumulation and improvement. Appropriate restructuring and timely exit strategy will play the role of strategic assets further and ensure the company's future growth potential, so that competitive advantage can be sustained. Reasonable performance evaluation index system will promote performance improvement of the strategic asset management better. Factor analysis method provides a more objective basis for strategic asset performance evaluation. The development of Hisense Electric example shows evaluation method is reasonable and feasibility.