Research On Development Strategic Planning Of Faw Automobile Co.,Ltd

With the economy boom and the rapid development of society,people’s demands have escalated and presents diversified,which subsequently causing constant competition for obtaining a larger user groups.In this context,the role of strategic management becomes more and more important for enterprises.As a business decision-making management,the purpose of strategic management is to enable enterprises to find their own development goals,and making the corresponding plan and deployment based on the goal.Effective strategic management is able to guide the development of enterprises and enhances the competitiveness of enterprises.According to the external environment and their own conditions,a targeted strategy is necessary for enterprises.Based on the assessment of the internal and external environments,strategic management includes a feedback loop to monitor execution.Firstly,it predicts its impact on the development of enterprises.And then it selects the corporate strategy which In line with the characteristics of their own development.Finally it takes specific action plans to support the implementation of strategic objectives.During the 13 th Five-Year Plan period,China’s economy faced downward pressure,the growth of passenger car market was slow,the market is competitive,and the prices of joint venture products were dropped.Thus the survival space of independent auto business were squeezed.Further,as China’s auto industry started lately,the technology research and production are lagging behind the international advanced enterprises as well as the manufacturing industry,which making the living space of China’s independent auto business deteriorated.But the country’s strategy and technology on the future development trend and some other factors for the follow-up development of independent auto companies provide a good opportunity.In this context,FAW Car Co.,Ltd.as an early start of China’s auto companies,there is need to clear the direction of the development strategy of enterprises,and the development of targeted implementation of the strategy.The research background and the significance of strategic management are firstly introduced in this paper,then the content of research and the method adopted by the article are illustrated.Through the collection and collation of the internal and external environment-related information and data of FAW Car Co.,Ltd.,the external environment and internal situation faced by the enterprises are analyzed in detail.Based on the analysis of the internal and external environment of the enterprise,combined with the SWOT analysis method,the advantages and disadvantages of FAW Car Co.,Ltd.and the opportunities and challenges faced by the enterprises are analyzed synthetically,and the advantages and disadvantages of the enterprises and the opportunities and challenges are clarified.Then,through the analysis of this paper,the principle of enterprise development planning is clarified,and the overall strategic goal and development strategy of the enterprise are formulated according to the development planning principle.Finally,in order to achieve the overall strategic objectives of enterprises,strategic planning strategies and safeguards in this paper are formulated,which orientates the direction for the development of enterprises and brings more competitive power for the enterprises in the future.