Research On Strategic Planning And Implementation In S Company

With the rapid development of economy in China, the consumer electronics industry has become increasingly strong. Shenzhen, one of the four first-tier cities in the country, has always been the most representative Special Economic Zone, and she is leading the level of development of the consumer electronics market. In this climate, S CO.LTD, which was founded in 2006, has been making great progress and expanding a lot. However, with the expansion of the company, the original strategy can hardly support the company's future development. So it's very important for S CO.LTD to reanalyze the external environmental information and make a new strategy.This paper is divided into five parts: The first chapter introduces the research background to explain the purpose and scope of the study; The second chapter introduces the theory of strategic analysis to provide theoretical support for the study; The third chapter mainly analyzes the current situation of S CO.LTD; The fourth chapter analyzes the external environment and internal environment of S CO.LTD, then finds out some key factors for the future business development. After this, we also give some strategic suggestion to S CO.LTD; The fifth chapter makes a summary of the strategic analysis in this paper and looks forward to the future development of S CO.LTD.