Same Level Manufacturers In The Supply Chain Environment, Research, Information Sharing Issues

The competition among enterprises is more and more intense with the development of the world economic and information. To occupy the market, enterprises break away the traditional management decision and begin to take focus on the competitor's strategy. This change makes enterprises become more perfect and get progress. But the competition can not hinder the cooperation among enterprises. So they will take cooperation with competition which brings 'win-win'. In this process enterprises can hunt more information and learn some advances of competitors so that they can raise their own competency.The article takes focus on information sharing about manufactures in the supply chain with competition. There is 'information leak' among the manufactures who are competitors. It will decrease the profit of the manufacture sharing information and hinder the information sharing between the manufactures and the retailer. So change the view and take focus on information sharing about manufactures in the supply chain with cooperation. They can share their own information and build one 'strategy union' before they share information with the retailer. The article compares the manufacture's profit when it shares information with the retailer with it when the manufacture does not share information with the retailer with the view of competition. And then compare that with the view of cooperation. In the article, the knowledge about mathematical model and game is used to get the conclusion. And the conclusion indicates that the information sharing among manufactures increase their profit. And the profit level is higher with more information sharing. So MATLAB is used to verify the conclusions. They declare that the competition among manufactures hinder the information sharing between manufactures and the retailer. But the manufactures cooperate with each other that will raise their profit and encourage them to share information.