China's Household Electrical Appliance Enterprises Social Responsibility Practice Problem Research

Corporate social responsibility becomes a necessary of enterprises to meet our society development. China Companies couldn't wait to fulfill corporate social responsibility. By analyzing the conception and nature of CSR in the way of literature research, in the view of stakeholders' theory, this study generalized what CSR means and what CSR include. Based on our country's and foreign research, considering this study's signification, this research rebuilt the evaluation system of CSR, researched how to construct the mode of fulfilling CSR, and analyzed how to put it into practice.Through the establishment of evaluation model of corporate social responsibility, this study researched on the CSR implement status of our electrical appliance companies, using content analysis, for each dimensions of CSR behavior performance, counted the CSR behavior of China local and foreign electrical appliance enterprises, researching the status of CSR implement status of China local electrical appliance enterprises by comparing to the foreign enterprises' behaviors, summarize the current deficiencies, analyzing the causes.Combined the rebuilt system and the status of CSR implement behavior, this study built the electrical appliance companies'implementation model of CSR, summed the realistic background, influence factors and ensure conditions to practice CSR for electrical appliance enterprises, and proposed CSR practice strategies according to the CSR implement status and causes. To the government, household electrical enterprises should fulfill their legitimate business and pay taxes as the two responsibilities; for the employees, electronics companies need to strengthen human capital development and human care; for consumers, from the 4P's point of view, put forward specific strategies; for the community, electronics companies need to comply with the current situation to carry out their own social responsibility activities, rather than blindly donations; for the environment, companies should put the conception of protection into the process of the value chain.