| As the sales in the market of real estate being dissatisfied due to the strengthening government's Macro-control on the first-tier cities, nearly all the real estate developers have quickened their pace of investment in third-tier cities in order to seek new profits, to evade risks and minimize the impacts of the government's Marco-control. Therefore, three-tier cities will be the most attractive to real estate developers due to their great potential values, especially those third-tier cities of Guangdong. The article is going to analyze the investment decision-making processes of Yunfu city by employing the established the Fuzzy and Analytic Hierarchy Process(FAHP)System.Firstly, it analyzes the risks of investment in Real Estate by focusing on the third-tier cities in Guangdong in recent years; then using Fuzzy Mathematical method and Analytic Hierarchy Process to set up a decision-making model of Real Estate investment according to the experiences. The obtained information of decision-making in real estate, which is full of uncertainties, will be converted to fuzzy variables and then to evaluate the quantitative results by using the hierarchical analysis and evaluation model; to ensure the evaluation results reliably and scientifically reflects the actual situations of the market.Secondly, based on the analysis before, it analyzes one Real Estate marker and its SWOT investment program in the third-tier city Yunfu in Guangdong to develop some viable options. The Company requires the healthy and low-risk development programs which can be obtained by employing the FAHP. Then, the Company will combine the practical implementation of the results and the feasibility of investment decision-making model, by evaluating the proposed investment programs, to select the optimal solution out of all the programs available. |
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