The Study Of Personalize Wedding Dress Custom

Since ancient times, marriage life is the gift, wedding dress in wedding played an important role in. Originated from the western wedding gown is also called the wedding, In Chinese and Western cultural exchanges frequent, has become a Chinese wedding standard garb. With the economic, cultural development and changes in lifestyle, wedding into personalized customization era. Personalized wedding custom in foreign countries has developed quite mature, but our country is still in the initial stage.In order to promote the development of personalized wedding custom in China, this paper makes a special study of personalized wedding custom.This paper first expounds the development course and classification of wedding, combing the wedding in the western development and the development in our country, wedding dress from social costumes to personalized clothing change, focusing on analysis of the due in the Western cultural exchanges, wedding in China during different periods of development status, particularly after the new century wedding trends personalized pursuit.Through market research, survey questionnaire, from consumer psychology angle, analysis of female wedding new consumption mode of the psychological demands, as well as the influence of the demand of psychological factors, elaborate wedding style, style, colors, fabrics and consumer psychology of the important association. Focuses on the aesthetic needs of consumers and the aesthetic differences, promote the development of personalized wedding custom.Through the analysis of the features of custom, custom wedding personalized wedding custom development present situation, elaborated development is the need of the development of the domestic environment, a detailed analysis of custom personalized wedding case, derived from practice to realize personalized wedding custom to solve the problems and Countermeasures of the implementation of personalized, i.e., technology development, industrial cluster development, marketing strategy.With the arrival of the era of personalized, China entered the class time of consumption, consumption concept of diversification, reflect consumer demand differences.The practical significance of this paper is to personalized wedding custom plays role, through practice, summarized and sorted out the wedding custom personalized unique ideas and unique, personalized wedding custom provides reference.