| Although the research on tourism motivation have made a great establishment, research papers on how tourism motivation works on the potential tourists' selection of types of tourism destination is quite limited and there is also little empirical study on it. Taking the Changsha residents as research subjects, this study, using tourist motivation scale and demographic variables, determines different groups of tourists, verifies the behavior differences on the selection of tourism destination by these tourists with different motivation, and based on this analysis, puts out some appropriate suggestions.The first,the paper introduces the background, contents, methods and significance of the research.The second, as an explanation to the later empirical research, defines the related concepts and designs the study contents in this paper. The third, the data analysis part of this paper, which includes the case background; the samples'characterization; the characterization analysis and reliability analysis of Changsha residents' behavior differences on the selection of tourism destination; the correlation analysis, clustering analysis and comparative analysis of the relationship between tourism motivation and tourism destination. Taking the form of return visit and taking the residents of the six districts in Changsha as research subjects, the research collected 397 valid questionnaires. The paper makes a factor analysis (physical and mental factors, leisure and relaxation factor etc.) of the travelers' motivation by using the statistical software SPSS17.0. The paper then divides the samples into three groups (groups of strong tourism motivation, of general tourism motivation, of weak tourism motivation), and verifies the differences among these three groups through variance analysis, comparative analysis. Then the paper draws a conclusion. At the end, the paper includes the main conclusion of the paper, the contributions and limitation of the paper, and the prospects for future. |
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