Jiangyan Rural Commercial Banks, Development Of Strategic Research

In recent years, the city of Jiangyan has experienced a rapid growth in its economic development. With the expansion of financial market, many big commercial banks have opened branches in Jiangyan. The open, market-based competition mode has put forward the new management expectancy to Jiangyan Rural Commercial Bank. Therefore, it's necessary to conducting a research of development strategy of Jiangyan Bank of rural commercial bank to define its market orientation and development goal and improve bank development measures for further development.Firstly, this paper had a review of the theories of strategic management. Secondly, we had analyzed the outer and inner environments of Jiangyan Rural Commercial Bank to explore strategic objectives and market positioning in the context of ever growing market-based and fierce competition and put forward the overall development strategy of the bank. Finally, based on the present development of business development, and human resources, we proposed the strategic implementation measures from aspects of governance structure, organizational structure, marketing, talent introduction, Performance Pay risk management, finance and science and technology innovation and implementation to help Jiangyan Rural Commercial Bank develop steadily and rapidly in the fierce competition.