The Research Of Marketing Development Strategy In Shenzhen Rural Commercial Bank

Rural economic development depends largely on the level of development of ruralfinance. As an important part of rural economic development，the rural financial system is animportant component of the development of China’s financial system. Rural CommercialBank is the change from the original and some rural credit cooperatives, there is certain gapbetween the original systems with the existing pattern exists, which makes the ruralcommercial banks do not give full play to optimize the structure of financial system.Because rural commercial bank market development strategy is not clear, you cannot doa very good self-development market positioning, which makes the slow development of ruralfinancial level, the financial activity was inhibited the failure to resolve the issue. Shenzhen,as the vanguard of reform and opening up, the development of the city’s rural commercialbanks is a strong reference for the development of rural commercial banks in the country.This article starts from Shenzhen Rural Commercial Bank market development strategy,through case studies in the form of strategic development of agricultural businesses that existin the market a range of issues were discussed. Article carried in Shenzhen Rural CommercialBank market development strategy diagnosis to determine the Shenzhen Rural CommercialBank’s market position. Integrated use of the analysis model of management to determine theenvironment of Shenzhen Rural Commercial Bank to conduct market development strategydesigned.This article aims to design the development strategy of Shenzhen Rural CommercialBank. The article unfolds from the guiding ideology, overall strategy and other strategies.Through the research, the writer thinks Shenzhen Rural Commercial Bank should operate anddevelop as a community bank. It should guarantee include appropriate measures in theprocess of implementation of the strategy. Like strict risk controls to avoid the risk of bankoperations, standardizing operation and management, and taking the road of internationaldevelopment, strengthening advocacy to raise awareness of the bank and so on. These measures can effectively ensure the strategy of Bank implemented.