The Research On The Marketing Strategy Of Private Own-Brand Car

China's private car in marketing its own brand, there are many deficiencies, such as product quality is not high, not exports, after-sales service to be improved, and so on. Multi-brand strategy is to try to establish the breakdown of product sales, higher added value to the transformation of the means of high-grade cars, but slow growth in sales depressed situation, expansion of sales network is likely to further reduce the sales efficiency and lead to difficulties in financing financial risks. Therefore, the strengthening of the marketing strategy research on China's private-brand cars have great practical value is. Analysis of this paper is mainly from the theoretical to empirical, from the general to the specific analysis, case study analysis of the final adoption of private own-brand car marketing strategy development.Geely Automobile has always been to go the new route and the implementation of technology marketing, "five in one" marketing model, that is sales, service, parts, marketing planning, press relations are integrated by the sales manager for a large area under the direct administration and evaluation for the development of Geely Automobile and the rise of China's auto industry contributed to its own brand. BYD Auto's precision marketing, strategy and technology leader in low-cost strategy, the BYD in 2010, "Business Week" Global "Tech 100" selected the first time since the Chinese company on top.Private own-brand marketing strategy to achieve change, in addition to other marketing strategies to adjust, it needs at all levels have an impact and to give all aspects of participation and cooperation. To the product, pricing, promotion and sales channel strategies such adjustment. At the same time, to increase the security measures are implemented, mainly by:increase policy support, to play the role of intermediary organizations, from technology to improve their own brands of private R & D capabilities. State should create a fair competitive market environment and a positive use of private own-brand cars, good atmosphere.