Research On Development Strategy Of QT Company

Under the back ground of the economic globalization, Chinese tobacco industry not only have to face the gradually intense competitions from international and local markets, but also face major changes of legal monoply system's existence or abolish, industry mergers and acquisitions and give up smoking wave tide like rising winds and surging clouds. As the prefecture level city's QT company, with the tobacco monopoly system, a series external environmentals and so on. In the past 10-years, have get better line operation fruits,established local well-known tobacco brands, occupied to be close to 10% local tobacco leaves market, and start entering an international tobacco leaves market. At the same time, a series problems also exist and need to be settled, such as the talent structure unreasonable, cost contra higher, the management foundation weak and information-based construction lag.In order to enhance company's core competitiveness, obtain and keep competitive advantage, realization sustainable development. QT company have to Introduce and implement strategic management.At first,this paper descript and induce the current system of tobacco monopoly in our country's current, features and industrial and commercial pattern;Then applying the theory of strategic management theory, PESTEL theory., Potter five-force model, swot theory etc, from macro environment, Industry environment, competitor etc to anylize QT company's Operating environment, and on the base of these theory to formulate the combinationof "Difference of brand strategy, concentrated marketing strategy,cost leadership strategy".Put forwards " Pay close attention to basic management, Information construction, the building of enterprise culture, knowledge engineering" etc four strategic focuses and security measures.