YPS Company Competition Strategy Research

Since the reform and opening up,with the continuous introduction of foreign capital and foreign advanced management and manufacturing experience,China manufacturing industry level has also made considerable development,but not in the reform and development of the coastal city,enterprises in the mainland has been booming;the increase in the number of manufacturing enterprises at the same time,the competition in the enterprise before the growing,especially in small and medium enterprises,industry competition intensifies,many enterprises are in the "Red Sea" is also in the struggle and struggle;how in the intense competitive market environment in sustainable development and strong,is placed in front of the small and medium enterprises is an important subject and object;in this paper,the research and development and production of family protection products of YPS company as the research object,in the SWOT analysis framework on the development strategy and competitive strategy in the development of Research;This paper summarizes the current research results by combining the related theory of enterprise competitive strategy,analysis and research based on YPS company's competitive strategy;based on the current enterprise facing the macro environment were analyzed by using PEST analysis method,and through the analysis of Potter's five forces model and analysis of the competitive situation of the industry,facing the comprehensive understand the company's external threats and opportunities;in internal resources analysis,using the method of value chain analysis,analyzed the problems in the internal enterprise product development capabilities and market segments in the demand and sales of the advantages and as well as the scale and channel on the disadvantages;at the same time with the survey results,adopt the analysis method of EFE and IFE evaluation matrix,positioning and put forward the goal of YPS company's competitive strategy,summed up the basic differences for the development of YPS company of Analysis of the competitive strategy and feasibility,finally choosing product differentiation and price difference as YPS company's differentiation competitive strategy,and put forward the implementation scheme and safeguard the differentiation strategy;YPS company hope that through the implementation of differentiation strategy,to achieve the company's vision,mission and development goals;This paper uses a comparative analysis,literature research,questionnaire survey and analysis in the research process;because the YPS company started in the product family of leakage protection late,large-scale manufacturers face the traditional competition and the disadvantages in the traditional sales channels at the same time,but as long as the full use of internal resources is expected in the external environment market opportunities,through the implementation of differentiation strategy,create for their own development and growth of the "blue ocean".