Hohhot Levon Grace As A Limited Liability Company Business Competition Strategy Research

In recent years, due to the domestic economy powerful growing and raising finance demand in the society, the pawnbroking industry and enterprise has been rapidly developed in the whole country wide, also the number of Chinese pawnbroking companies keep increasing year by year. However, there are following issues which could limit this industry further development. First of all, pawnshop financing is harder to come by; secondly, related human resource are more difficult to recruit; and last but not the least, stronger competitive pressures from banks, informal finance, and other smaller size loan organizations make pawnbroking market share shrinking, above three main reasons could obstruct the growth of pawnbroking industry.In the new market competitive environment, Hohhot PeiEn Pawning Limited Company is facing some challenging issues, such as how to choose its own competitive strategy and how to survive and develop in this tough competitive environment. Therefore, this article will provide some developing strategies and suggestions to PeiEn Pawning Limited Company by applicating contemporary management theory especially of the competition strategy theory. The key point of the strategy is to corporate with financing trust companies in order to spreading the scope of business.The whole article has been divided into seven chapters to discuss the strategy of mortgage issue for PeiEn:Chapter one, the abstract; Chapter two, the review of PeiEn’s present development situation; Chapter three,.the analysis of PeiEn’s business developing environment; Chapter four, the analysis of PeiEn’s business development conditions; chapter five, competitive strategies for PeiEn; Chapter six, five aspects of implementing the competitive strategies; and Chapter seven, conclusion and recommendation.According to this analysis, It was believed that Pawnbroking business is still a high profit and fast developing industry under government supporting the growth of small and middle size enterpises. As a result, Hohhot PeiEn Pawning Limited Company will make a greater success, as long as the company strictly observes the regulation of pawning management, builds up the scientific management system and tight risk controlling, strengthens related business cooperation, spreads the current business, increases the proper financing products and channels for small enterprises, and takes the current beneficial opportunities.