Research On The Optimization Strategy Of Customer Manager System Of SPD Bank

With the development of China's market economic system, the financial market is gradually mature, the competition between banks is becoming more and more intense, domestic bank's marketing idea and service mode are facing more stern test.As a bridge between customers and banks, Customer manager play a crucial role for marketing customers, promoting financial products, maintaining customer relationships, increasing bank income, enhancing the core competitiveness of banks. perfect customer manager system is based on customer-centered marketing concept have scientific customer manager management system and organization structure, as well as perfect support system.Since nineteen nineties, China's customer manager system had begun to develop,, the earliest by the implement was the Agriculture Bank of China. After 20 years of development, our country commercial bank customer manager system have been gradually improved, Although it has many deficiencies with more foreign customer manager system comparison, but made no small progress.In this paper, according to the current commercial bank marketing theory, service marketing theory, domestic and foreign commercial bank customer manager system research, adopt the combination of theory and practice, theoretical analysis, field survey and analysis of the case method, elaborated the modern banking customer manager system development process in details. The Shanghai Pudong development bank customer manager system as example analyzes Chinese banks customer manager system of state and existence problems, put forward a current customer manager system the main measures and the suggestions in the light of these problems.