Bidding Strategy Of Medicine Purchasing Based On Game Theory

Medicine bidding purchasing is an important reform of procurement system, and also an adjustment of Pharmaceutical manufacturers, Pharmaceutical enterprises, Medical institutions and Interests of patients. it has changed the configuration of pharmaceutical production, supply, sales which has last for a decade. it also concerns about Medical health services, economic development and social medical security management system. The main purpose of medicine bidding purchasing system is regulating purchase of medicine activities of medical institutions, bring in market competition, Improving the transparency of drug procurement, curbing unhealthy tendencies in the field of pharmaceutical distribution, reducing the social burden of medical costs, ensure the smooth implementation of institutional reforms and Medicine and health care reform. However, due to not grasp the specificity of drugs circulating from other goods, not identify deficiencies in the system to hold down prices and causes behind, not clear the position of the Subjects in the circulation of drug distribution supply chain, the problem Pharmaceutical market and the prices still have not been standardized to effectively address. In this paper, propose the use of composite price of bidding in Medicine bidding purchasing, so that drug prices are no longer dominated by the bidder.This paper is divided into six parts, First, this paper focuses on the theoretical background and practical background research, Then clearly the problem to be studied clarify and define some key concepts, Pointed out that the research methods used in this article, describes the study of innovation, value and significance of research, and finally give this framework. Next review the existing pharmaceutical bidding results and related research Theories, Described the application of game theory in the bidding, so we can find unsolved research space and unsolved Research perspective in Pharmaceutical bidding. We also can know whether Further research tool is reasonable, the theoretical foundation is solid or not. Next analyzed medicine bidding purchasing in Kunming, By analyzing, although drug prices declined, However, existing mechanisms have the problem of Vicious competition and lack of quality assurance. So we Propose the use of composite price of bidding in Medicine bidding purchasing. Then build two models, one is fitting approach price model which determine the price. in this model,As long as that the estimation and the tender side of the base price forecast is accurate enough, the price can be calculated by the formula. And then, evaluated the effect of composite price model and verified the validity of it. Part IV used a case in Kunming about the application of Medicine bidding purchasing in composite price. by analyzing composite price and Bidding strategy based on game theory, and comparing composite price and Sealed price, we can get the conclusion that composite price is effective and feasible.Finally, as the end of the article, concluding remarks and proposed future research prospects for pharmaceutical bidding,that is Further regulating the pharmaceutical distribution market, create conditions for better use of composite base price.