Research Of Difference Marking Strategy For Small And Medium Wind Power Generation Ventilator Of Shanghai TR Co., Ltd

Along with the rapid world economic and social development, the needful power and energy to sustain the development at home and abroad is also increasing greatly. However, the nonrenewable raw material such as coal, oil and natural gas is limited. In the recent years, some areas such as USA, Europe and China have formulated lots of rules about renewable raw material to support its development. Therefore, the number of companies making small and medium wind power generation has significantly increased. Facing the greatly changing competitive situation and unprecedented competitive pressure, fierce competition among companies becomes obvious. All companies have to develop new product and new service.This paper is focus on the existing problems during real operation of Shanghai TR Co., Ltd. Firstly, we analyses the current status of difference marketing taken by Shanghai TR Co., Ltd. And then do the analysis of its marketing competitive environment and research the instructive issues of difference marketing strategy. This paper is aims at offering some reference and suggestion how to carry out difference marketing effectively and improve core-competitiveness for some other correlative companies.