Research On Concentric Diversification Strategy Of China Tower W Branch Based On Shared Competition Model

With the deepening development of the digital economy,the tower industry is the "getting the tide" of the times and the forerunner of the country to implement the sharing economy and 5G power strategy.Like water and electricity,it belongs to municipal public service matters.However,the W tower branch of China Tower faced market share erosion due to the participation of third-party private capital in the competition in communications infrastructure construction.Its own business structure was single,there were few customers,the sharing rate was limited,and the downward pressure on industry development was increasing.Cost reduction and efficiency increase demands,the marginal effect of huge tower resources is not good,and profit bottlenecks are prominent.How to redefine their own positioning under the new tower model of sharing competition and cooperation,how to give full play to the advantages of resource sharing and co-ordination,and how to achieve concentric,diversified and sustainable development based on the industry have become important issues in front of China Tower W city branch.This article integrates two qualitative and quantitative analysis methods,including the use of literature research methods,questionnaire survey methods,interview recording methods,and analytic hierarchy process,etc.,taking China Tower W city branch as the research object,and digging deep into the existing problems of its management.Combined with the logical framework of the tower enterprise's concentric diversified business strategy.Based on the analysis of the current business structure of China Tower W city branch and the successful business case of American Tower,the originator of tower companies,it is proposed that China Tower W city branch has current transmission pressure from customer industry development,internal mechanisms are not perfect,and there is a lack of qualifications for new business development,not yet forming effective core competitiveness,etc.,through analysis of the internal and external environment of China Tower W city branch,clearing the competitive environment,and using diversified business strategy management related analysis methods,including advanced SWOT analysis,BCG Boston matrix,business choice parenting advantage theory and McKinsey's three-level growth theory,clarify the company's concentric diversification strategy,formulate,evaluate and select the company's concentric diversification strategy,and develop a support system to ensure the concentric diversification strategy Effective implementation.The conclusion of this article is that China Tower W city branch uses sharing to achieve value growth under limited resources.On this basis,business competition and cooperation are extended,and competition is not necessarily good.At the same time,competition and cooperation complement each other and promote shortcomings.A rational relationship of cooperation and cooperation will achieve a win-win situation for all parties.Based on this shared competition and cooperation model,the formulation and effective implementation of the company's concentric diversification strategy can help the company enhance its competitiveness,maximize the profit sharing of the tower and maximize the marginal benefits,and increase the profit level,which is "1+1+1? 3" Inevitable choice.The innovation of this article is that one is to construct a theoretical analysis framework,quantify the weight of factors,and use the theoretical research method to prove that the W tower branch of China Tower should follow the strategy of concentric diversification;The diversified business strategy plan of China Tower W city branch is the "low-cost,excellent service" main business market-oriented transformation and operation,"improving sharing,promoting competition and cooperation" cross-industry business competition and cooperation development,and "focusing on R&D and expansion The new format of "market" extends innovative business plans.The research results of this article not only provide guidance and suggestions for the strategic development of China Tower W city branch,but also provide operation guidance and practical guidance on the sustainable development road of the Tower Industry and China Tower brothers branch,and have certain reference or reference significance.