The Depth Distribution Model. Sh Research

Area Roller Sales in China since the late 1980s the introduction, the purpose is the first enterprise by the enterprise to help dealers fully understand, accept and practice the enterprise itself marketing concept and marketing strategies and methods. Meanwhile cooperative dealers to network with the construction and improvement of the management of logistics and promotion, and to direct participation in training management, rapidly improve and perfect the middlemen marketing ability. This paper in SH company in Area Roller Sales based on the experience of study, unifies the related theory, the main contents are as follows:Through consulting and overseas relevant deeply distribution of literature material, more comprehensive understanding deeply distribution related knowledge. According to the depth distribution in FMCG industry status and the characteristics of the applicable, and based on this distribution pattern of depth in the application of FMCG industries.The distribution pattern in SH situation of the depth study, using the deeply distribution based related theory, using combining theory with practice, the way of depth in FMCG industry distribution pattern of success and failure experience in conducts a comprehensive analysis of the guide enterprise how. to select the suitable distribution pattern, for depth distribution pattern in the application of FMCG enterprise modifications and optimization provides theoretical guidance.The results of the study indicate that:depth distribution model is not everything. There's mastercard, enterprise combining characteristic of oneself, choosing appropriate marketing mode, grasp the depth of the deeply distribution, the enterprise can using depth of association pin and pluralistic marketing mode in distribution expansion to enterprise on the road the benign development.