Fast Moving Consumer Goods Supply Chain Collaboration Data Synchronization Model

China’s fast moving consumer goods industry is developing, but the technological and management of the industry is still in a low position. China’s fast moving consumer goods supply chain management is urgent need to improve. Collaborative Supply Chain Management is based on information collaboration between supply chain partners. The importance of fast moving consumer goods supply chain collaboration is based on the context of fast moving consumer goods industry characteristics, the article analyzes the fast moving consumer goods industry supply chain information collaborative, has the theoretical and practical significance.Through literature review and theoretical studies, This article analyzes the existing results of collaborative research, information management and supply chain collaboration, summed up the supply chain information to collaborative applications in information technology, the development of data synchronization technology, and the foreign application of data synchronization technology; then analyzed by the research case studies, summarizes the defects and problems in the channel characteristics of fast moving consumer goods supply chain as well as fast moving consumer goods supply chain information flow management, and propose the coordination mode of the fast moving consumer goods supply chain information; then constructs the fast moving consumer goods supply chain master data synchronization model, business data synchronization model and the fast moving consumer goods supply chain data synchronization application model; Finally, the model was verified to reduce the fast moving consumer goods companies costs and improve the role of supply chain competitiveness, while analysis of the limitations of the model application and suggests the recommendations on the application and popularization of the model in the domestic enterprises.