China Fluid Handling Loading Arm Southeast Asia Market Development Strategy Study

Since reform and opening-up, especially along with China formally entering into WTO,China-made mechanical products has been developing very quickly,and which also turns into Chinese export pillar. As one kind of mechanical equipments, Loading arm is mainly used for conveying liquid products for port,refinery,chemical plant. This industry is also a new reviving industry.With the reform and opening-up going deeply, this kind of equipment is facing more and more intense competition in Chinese domestic market,the manufacturer who engages the loading arm business feels that developing space in domestic market become more and more limited,in order to make Chinese loading arm manufacturers develop steadily and continuously in current circumstance,the manufacturer should develop the international market quickly and urgently, to make them be in a strong position and to establish a series of market strategies and plans.As per analyzing the current export status and development prospects of Chinese loading arm, the South-Asia market characteristic of loading arm and requirement analysis, as well as the detail circumstance of Chinese manufactuer. Through combining with theory to conduct SWOT analysis seriously for Chinese loading arm manufacturer, then to found some self advantage and disadvantage of Chinese loading arm manufacturer and set forth the principles and methods of how to constitute the sale strategies and policies, in addititon, to give detail analysis and research for product positioning,price principle,distribution chanel,promotion method and etc., then to supply some strategy and methods for Chinese manufactuer establishing export strategies after entering into WTO in the aspect of how to adopt appropriate sale stratage,how to improve the self competitive ability,how to expend the product export.From the detail analyzing in this dissertation to make Chinese loading arm manufactuer who are short of international trade experience to find a quick approach to enter into this market, and also supply reference for Chinese loading arm products entering into globle market.