The Research Of Management Behavior Based On Enterprise Life-Cycle

Enterprises, as market entities, are also living organisms. The corporate life cycle theory reveals the laws of its evolution. Business management influences overall operation and management of the organization and thus affects the survival and growth of the enterprise. From the perspective of an enterprise's evolution, an enterprise has different management requirements for different periods in a. To win success in the market competition, enterprises must be clearly aware of the management behavior characteristics and problems in its life-cycle period .In this paper, based on the analysis and summary of the literature, the corporate life cycle is divided into four phases according to the company's business growth: start-up, growth, maturity and decline period. According to the phase characteristics description and business growth, this paper selects four Zhejiang Automobile Clubs as case study and studies the five management practices of every club from the perspective of the enterprise life cycle. Finally, this paper concludes the corporate life-cycle characteristics at different stages of corporate life cycle, and discusses the management behavior focus and problems at different stages, and gives recommendations and solutions. We can conclude that: (1) In the start-up period, a company should strive for survival, pay attention to recruitment and fund-raising, in order to avoid the difficulties in recruitment and deficiencies of capital; (2) In the growth period, companies should make business development and expansion as the goal. Attention should be paid to strategic planning, investment management and human resources management, to avoid blind expansion and internal enterprise mobility and conflicts; (3) In the mature stage, business should stimulate innovation to extend the corporate life, and pay attention to human resource management and investment management to avoid the problems such as corporate aging, loss of vitality and slow development or even stagnation; (4) In the recession period, companies need to restore business vitality, preparing for a second start. Companies should pay attention to the adjustment of organizational structure and human resource management, in order to avoid increasing business costs and bloating internal organization, slowing down decision-making and losing morale and other issues.The innovation of this paper is to choose a cross-cutting proposition: Based on the enterprise life cycle management behavior, this paper absorbs the existing research results, and then makes a meaningful combination of corporate management behavior and corporate life cycle theory. In addition, the author is also one of the members and senior manager that started the company in the first case. With deep understanding on information and development in the industry ,the author participated in business development and development practices. Through the analysis of 4 real cases, this paper restores corporate management behavior in different life-cycle stages.The study not only enriches the life-cycle theory and business management theory, but also helps companies to realize the life cycle stage that they are in, and to understand the behavioral characteristics of business management, management focus and bias problems in this stage, It helps business managers make clear their own duty, and thus aims to takes effective management solutions, which has a significant theoretical and practical significance on promoting healthy and sustainable development of enterprises.