| The reform of cable digital bring challenges and opportunities to the television network operators, before the overall conversion of digital cable TV, cable network operators stay in a stable market environment, protected by the policy, the TV QOS is not the focus of public attention; overall conversion of digital cable TV, the environment become very open, the digital TV service providers to public attention.ShenZhen TianWei Video Communication Co., Ltd. is the construction and operation of the first cable television network, TianWei Video Communication Co., Ltd. is mainly responsible for the Shenzhen Cable Radio and Television network construction, development, operation and management, income transfer and transmission, to transfervideo information and the development of online multi-service-based industry, and upstream and downstream industry chain penetration, in2005, Tianwei video Communication Co., Ltd. begin the overall conversion of digital cable TV, the conversion brought a huge market opportunity, the new digital network platform supports a wide variety of value-added services.This paper is based on the domestic and Shenzhen cable digital television situation and macro environment is expounded, the video on the external environment and internal conditions for analysis, research and analysis of its development strategy, put forward exploratory Tianwei video company strategy implementation proposal. |
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