SY Pharmaceutical Company Distribution Channel Improvement Research

Today at the information age, as the enterprise in the market, the trend ofeconomic globalization, must be in new civilized manner of thinking and operation ofenterprises, which requires enterprises to improve the management strategy, break thepattern, optimize management. In the original operating on the basis of innovation,seek and explore new development strategy and business philosophy, looking for newmanagement, new sales channels, in variable environments, individual constant isawait one's doom, will be eliminated. The first enterprise leaders must understandtheir business objectives and competitive advantage, strategic foresight, understandthe operation principle, followed by the managers to understand the managementenvironment of the enterprise, make enterprise will go on the road of healthydevelopment.SY pharmaceutical companies mainly in the national market exclusive agents ofnew Chinese herbal drugs mainly to sales of the company, to original brand as thegoal, in medication safety premise, agent the exact effect of qualified medicines, andthat customers provide a comprehensive range of quality service concept for thecompany's sales company. Companies focus on improving sales concept, improve thesales channels and service, and strive to create a product or service characteristics anddifferences, to nationwide drug retail market with product advantages and marketadvantages, and continuously stable development. This thesis adopts the combinationof theory and practice, and to practice and make full use of for the purpose, and striveto make SY pharmaceutical company sales, service characteristics, and furtherenhance the management level. On the research content in this paper is mainlydivided into six main parts: the first part is about the research background, researchsignificance, research status at home and abroad, research methods and research ideas and framework and so on; the second part mainly written about distribution channelrelated theories and so on; the third part of this article focused chapters, mainlywritten by SY pharmaceutical companies operating environment analysis, SYenvironment Strengths (advantage) Weaknesses (inferior) to conduct acomprehensive analysis, analysis of internal flow frame and sales environment andsales technical combination, analysis of the sales team and sales performance ofuniform analysis; the fourth part written pharmaceutical company distribution channelstatus, mainly written pharmaceutical company channel the basic situation of thepharmaceutical company distribution channels, the main problems and causes; thefifth part is a sales company of" soul", mainly pharmaceutical company distributionchannel improvement project design of the main design principles, from thedistribution channels to the channel structure design; the sixth part mainlypharmaceutical companies distribution channel management strategy, mainly is theleadership of the company the decision and award of the internal staff.