The Development Strategy For Bills Market Business Of Qingdao Bank

In the past two years, by the world financial environment change influence, domesticand foreign economic environment and financial policy situation still face greateruncertainty. With the deepening of the reform of the international financial situation andinternational financial competition intensifies, international bank launched in the globalfinancial services, business activity has the trend of internationalization, at the same time,the development of banking industry diversification and the specialized tendency hasbecome more obvious, many of the current global financial group business scope includesthe bank, investment, finance, insurance and asset management and so on diverse business,in addition, a large number of small commercial Banks and professional financial servicesinstitutions also have mushroomed, become an important part of international banking.Such international financial environment, in the domestic reform and development of allkinds of period belongs to commercial Banks, that there are both "challenges andopportunity." Especially for regional characteristics with city commercial bank, on the onehand, policy changes in the environment and to strengthen the supervision of city businessbusiness development direction and risk control put forward higher requirement; On theother hand, the city in the face of internal and external business competition doublecompetition must notice when building their own unique business model, and according tothe characteristic of oneself to design the value chain. In recent years, the city ininnovation ideas of business firms have more support, and in the business operation havehigher flexibility and development space.As a domestic main coastal open cities, since the reform and opening, Qingdao haveachieved good economic development, among them, the financial industry significantprogress, preliminary build and socialist market economy requirements and economic andsocial development to adapt the modern financial organization system, and laid acontinuous, healthy and rapid development of the solid foundation. To the end of2010,there's more than23branches had been instituted in Qingdao, more than35financialinstitution in the shandong peninsula urban agglomeration and urban set up the branches;Corporate securities business organization1home, securities sales department and home;Legal person futures companies home1; Insurance institutions and home, initially forminga levels and complete, complementary functions of modern financial organization system.Along with the rapid institutions set up, the financial market is increasinglycompetitive environment, Bank of Qingdao because of many kinds of historical formingcause for deposits, loans in small scale, business variety and a single, low ratios, clientgroup reflects the present situation, how to combine their own weak economic foundations,the characteristics of small scale, an advantage in the competition, how to put thecommercial bill market business to fight a core business, is in Bank of Qingdaos, animportant problem in this bill is the key. This article through to the bank bill marketbusiness internal and external environment condition analysis, according to the modernmanagement and marketing theory established corresponding development strategy, thecommercial bill market for Bank of Qingdao business development provides ideas.Through the introduction of the Bank of Qingdao, the development situation of using the Potter's five competitive forces model and SWOT analysis, the commercial bill market toBank of Qingdao business in competition environment and external competition statuscompared advantages and disadvantages. According to the results of analysis, fractionizingmarket and market positioning, and puts forward the business development strategy andsecurity measures, the hope can give bank bill market business of booming development ofreference and reference.