The Analysis Of DSIC Developing Strategy

As an integrated manufacturing, shipbuilding industry touches upon a number of fundamental specialized fields. The development of shipbuilding industry could lead the enhancement of related industries and make a significant contribution to the national economy at the same time. Nowadays, on one hand, China is drawing great attention into shipbuilding industry, and offers a great deal of support. and on the other side, the competition on the global stage is sharper day by day. Therefore, it is important to take fully use of all these favorable conditions, which could help one enterprise cope with challenges from both the internal and external environment.This essay studies trends of China's shipbuilding industry, and analyze the characteristics of Dalian Shipbuilding Industry co., ltd and its status in shipbuilding industry objectively. Then point out some problems exposed in management. After these preparations, G-PEST and Porter's five forces model are used to study the predicament and competition edges of this group. Results show that Dalian Shipbuilding company occupy very favorable conditions in both the global economical environment and inside the shipbuilding industry. Since China's shipbuilding industry is in period of rise, Dalian Shipbuilding company can make a heavy incensement. This paper also analyzes the resources company occupied and the management system in use in the company. And build up a general development framework of how to arrange the advantages of company and the direction company should focus on. With the help of SWOT, this paper finds out the specific measures which would lead company open the market and improve products' quality, in order to improve customers' satisfaction and then develop with stable foundation.