Study On The Model Of Collaboration Trust Of Automotive Supply Chain

With the development of economic globalization,domestic and international market competition have become increasingly fierce,meanwhile consumers' personalizational and diverse demand accelerate the speed of technological innovations and the lifecycle of product have been shortened greatly.New pressure and challenges such as providing products with low cost and high quality,customized services set higher requirements for enterprises.If a company want to improve its reaction ability and obtain the flexibility of response to market,it must cooperate with other enterprise.Because they can gain sustainable competitive advantage by cooperating with other enterprises,and through cooperation both of them can achieve a win-win situation. Thus,supply chain partnership have been born.Because of its so many complicated procedures,extensive coverage and high uncertainty,automotive supply chain is considered as the most complex chain in the world.The members of the supply chain share common interests which based on product value chain,so the dishonest behavior appeared in one link will bring loss to the entire supply chain,and the loss will be gradually enlarged along with the information flowing from downstream to upstream.Therefore,it has great essential to establish and improve trust management mechanism for supply chain.Based on reviewing literatures about trust,this paper defines the collaboration trust in supply chain.Combined with the characteristics of automobile supply chain, the study sums up three kinds of influent factors which impact supply chain collaboration trust.Through the above analysis,the author puts forward the assumptions of this research,and build the theoretical model about collaboration trust of automotive supply chain.This study has conducted system research on collaboration trust of automotive supply chain by using literature research,questionnaire investigation method and the method of system and science.Based on foreign language literature and interview investigation,this research set the12elements of the theoretical model as survey projects and design a trust investigation questionnaire for automotive supply chain.After the questionnaire having been done,this study chooses Henan,Guangxi,Shanxi and Anhui as investigating area,and select senior managers,purchasers and development planning staffs of more than30automotive manufacturing plants in investigating area as subjects.This study receives246valid samples and uses SPSS13.0and AMOS18.0to analyze these data,verifies this model,and dicuss the significance and implications based on the actual test results.Finally,according to the reality of our nation's automotive supply chain collaboration,this research puts forward some measures to promote trust relationship.These measures are related with trust's evaluation,cultivation, guarantee and repair,in order to open car manufacturing enterprises'ideas build a business model with competition and cooperation which based on trust.