A Study On Establishment Of Supply Chain Collaborative Trust Mechanism And Dynamic Trustable Equilibrium

With the rapid development of economy, the enterprises are not only faced withthe competition between industries, but also cater to the need of consumers whodemand something more diversified. They have some competitive advantage as well.Under the tremendous external pressure, the firms have to seek long-term and steadydevelopment and cope with the complex economic situation better, to make theenterprises in a certain position in the fierce competition. It is necessary to theenterprises that they look for cooperative company to optimize the allocation ofresources, to enhance flexibility and agility in the changeful market, to better adapt tothe needs of the increasingly fierce market competition.The theory of Supply Chain management is the needs of market economydevelopment. Modern business competition is the competition between Supply Chains.The main contents of the article are as follows:（1）To establish/apply the trust selection and evaluation model for partners inSupply ChainOn the basis of analyzing trust mechanism in Supply Chain collaboration, thisarticle established a trust partner selection and evaluation model in Supply Chainenterprises using the Multi-Agent technology, fuzzy comprehensive evaluationmethod. In this model, the multi-Agent system can quickly select cooperativeenterprises through the internal and external servers. And we can realize the partner’strust dynamic monitoring and evaluation according to communicating andcoordinating between different Agents. The early warning Agent are introduced who can timely alerts trust risk in the process of cooperation to remind the businessenterprise of controlling something dangerous and to take the necessary measures. Asshowing in the example of the article, the model of Supply Chain partner selectionand evaluation is not only quick and efficient, also can reflect the dynamic changes inSupply Chain.（2）To establish/apply partners’ trust relationship security model in SupplyChainThe partners’trust relationship security model in Supply Chain is built by Multi-Agent technology on the foundation of the trust partner’s selection and evaluationmodel where Agent can communicate and contact each other. Some one makes somedecisions about trust or not next time. And in this model, trust-security Agent canensure the trust relationship can go further through calling security safeguardsmeasures in Safeguard measures management library. At the same time, the lack oftrust in behavior, the cooperation system related measures will be taken to restrain andpunish the faithless enterprises. After detailed analysis about the use of steps and themodel function, the model system is used to validate. The results prove that thismodel can ensure, supervise and manage the trust relationship.（3）The research on Supply Chain partners’ trust equilibrium based on thesuperposition of trust values and interdependence matchingFirstly, Using the partner selection evaluation model in the third chapter and trustmembership value calculation method in the fourth one, the trust Adding values willbe calculated according to different types partners, so as to get a corresponding trustvalue in a cooperation stage and a type of cooperation enterprise; Finally, to match theinterdependence and trust values between the cooperation partners. If a successfulmatch, the best trust is concluded between the two cooperative enterprises in thepresent stage. If the match is not successful, the trust relationship is cooperation donot reach the best.