The Research To Promote The Competitiveness Of Green Trade Of The Fujian Tea Industry

Fujian tea industry, which plays an important role in the development ofeconomy, is the pillar for people's livelihood. At present, tea industry enjoys a goodmomentum of economic growth. The outputs of tea in Fujian province top the list ofoutputs all over China. Across the tea industry in the future, green economy, willsurely be the key point of development. However, some issues-the low quality of thetea, for instance-still exist in the consumer market. As request for high quality teaincreases, to improve the quality is the only way to develop tea industry. Improvingthe green competitiveness of Fujian tea industry is the central of the passage. Viaanalyzing researches of the consumers' request for green industry, we provide a wayto promote the green competitiveness of Fujian tea industry.Here come the main points:(1) based on the productive competitiveness and thegreen competitiveness, the passage analyzes the advantages and disadvantages,opportunities and challenges.(2) The passage researches and analyzes the request ofFujian tea industry by150questionnaires.(3) The passage provides ways to promotethe green competitiveness of Fujian tea industry: standardize the market order,convert the market to be green and environmental friendly, implement the greenstrategy and create the brand effect of tea industry.The conclusions of the passage are as follows:(1) The common features of most tea consumers are that they are male, age30to40, have college or higher diploma, and are with an annual income of less than100000Yuan.(2) Taste, quality and price are common standards in choosing tea (mostly forthose with a price range from300to500). As for genres, Tie Guan Yin is stillhighlight in the tea market.(3) Gender, diploma, age and income almost have no effect on organic tea market.Meanwhile, few consumers want more after trying organic tea once, which come tothe fact that little is known about organic tea. Propaganda on organic tea should be onits way.(4) Price affects the organic tea deeply. That is because organic tea aims athigh-spending consumers. Most consumers can easily accept a20-50%higher price.Referring to the generally price of tea of300-500Yuan, the generally price for organictea should be450-750Yuan.(5) Researches among those tried organic tea indicate the fact that taste is the keypoint. The truth is that taste is an aspect of tea quality, which should be developedwell. Consumers with high diplomas are probably potential consumer groups. Withpeople more and more valuing on health, the potential consumer groups may be largerafter out cognition of organic tea.(6) As for now, consumers' worrying about quality and price leads to the trendfor consumers to lose confidence in tea market. Measures must be made to readjusttea market.