Study On Evaluating And Promoting The Competitiveness Of Service Industry In Fujian Province

With China's economy in the implementation of the new normal and supply side reforms, economic structure adjustment become the main tasks of the current economic development in China. The main content of the adjustment of economic structure is to develop the service industry and make service industry to be the leading sector. In order to promote economic transformation, improve residents living income level, enhance the comprehensive competitiveness of regional economy, the local governments are focus on promote of service industry. Compared with other provinces in our country, especially in the developed provinces of the eastern of China, the service industry in Fujian province has many problems such as small scale, poor structure, the weak competitiveness and so on. Therefore, promoting the development of service industry, improving the competitiveness of the service industry has become the key to realize the adjustment of industrial structure and the further development of the economy in the "13th Five-Year" period of Fujian ProvinceFirst, based on existing research on the competitiveness of the service industry, this paper discusses the concept and theoretical basis of the competitiveness of the service industry and defines the concept and connotation of regional competitiveness of the service industry. Second, the author establishment a regional service industry competitiveness evaluation index system and model by analysis of regional service industry competitiveness evaluation index influencing factors. Finally, the author empirically analyzes the competitiveness of Fujian service industry and put forward the suggestions to improve the competitiveness of Fujian service industry.