Research On The Marketing Strategy Of TDTK Company In Xinjiang

With the start of the Central-Xinjiang Work Symposium, the speed of Xinjiang'seconomy becomes faster and faster. This paper analyses the internal and external marketingenvironments and the management status of "TDTK", by using the PEST and SWOT tools.On the whole, opportunities are more than threatens; and advantages are more thandisadvantages that"TDTK" is facing. TDTK corporation has better development prospect.Under the guidance of "4Ps" and "4Rs" marketing theory, the objectives of marketingstrategy are made. Based on the accurate market positioning, this paper sets a strategy thatinclude product, price, place and promotion. At the end of the paper, the author presentssome corresponding guaranteed measures to ensure the carrying out of the developmentstrategy. Those strategies include: making systematic brand promotion plan; improvingcustomer service; intensifying the culture of cooperation and win-win culture; and settingup professional marketing and after-sales service team.