International Marketing Strategy Of China Aquatic Products Export Enterprises

As the Financial crisis's outbreak, it is not only bring about great impact to the global financial industry but also bring huge influence to all walks of life economy, at the same time aquatic products international trade market will suffer the crisis too. The international market volume is obviously atrophied, countries are beginning to make some trade barriers in order to limited imports. As the biggest country of global aquatic products export, which played a big role on Earn Foreign Exchange through Export for China. But at the same time also by the effects of the crisis, many Chinese export-oriented aquatic enterprise only do a single product or export to a single country, once influenced by the financial crisis, The enterprise will be in big trouble. How to understand the impact of the financial crisis correctly and face up to the consequences, take responsive measures actively, As the premise of reducing risk and decreasing loss to seeking a better development, that's the main problems expecting to be solved.This article through to the financial crisis after the analysis of the present status of aquatic products in the international market. Points out that Chinese export-oriented aquatic enterprise in the international market advantages, disadvantages, opportunities and the threats we face, put forward the international marketing strategy, through the product organization structure adjustment to produce higher value-added products, and strengthen the quality of the enterprise's management system, again through the enterprise marketing, brand marketing, and other means to make our customers from understanding to understand the product, and from understanding to identity the products. Develop new market and new product is not only an accidental that the enterprise survival from the financial crisis, but also an inevitable that make the enterprise's development in an all-round way.In short, find business location, analyzes the advantages of the enterprise, use the current conditions, to create a good product, a good brand, a good enterprise.