Study On The Problems Of E-marketing Of Export-oriented SMEs In Anhui Province

With the speeding up of economic globalization and world integration process and the improvement of the computer technology, communication technology and network technology, online transactions within the scope of the international realm grow up gradually. In August2013, the State Council issued "the State Council forwarded the Ministry of Commerce and other departments on the implementation of support cross-border e-commerce retail export related policy advice notice", introduced six measures to support the development of cross-border e-commerce retail. As a strategic industry supported by the nation, cross-border e-commerce have promoted the development of network marketing in the international market, had the export-oriented enterprises take the advantage of this new marketing mode, they would gain greater competitive edges. Especially for small and medium enterprises that accounted for a large proportion of export-oriented enterprises in our province, which due to the intense competition, lack of funds and talents as well as other factors that can’t deploy branches all over the world, sell products in the international market, participate in international competition directly like their large contemporaries. But the network marketing, with its characteristics of low cost, high efficiency, real-time and interaction, provides a way for the small and medium-sized enterprises to enter the international market, the internet enable them breakthrough the limitation of funds, manpower, deliver product information to a global market, expand product market.This paper takes small and medium-sized export-oriented enterprises of Anhui province as the research object, with its international network marketing as a starting point, on the basis of the analysis of theoretical research on domestic and foreign enterprises in the network marketing, from the perspective of international marketing, carding the existing related marketing theory, makes every effort to accurately grasp the direction and pulse of the current theoretical research on the macroscopic. And then combined with the actual in Anhui province, uses comparative method to analyze the small and medium-sized export-oriented enterprises in our province in the aspect of international marketing environment and the status quo, extracts the realistic problems. Then from set out actually, introduces the implementation of specific examples of network marketing in the international market, adopts the norms and methods of network marketing practice to put forward concrete operation steps and strategic plans for the enterprises, using the empirical analysis to test network marketing theory to make this kind of theory standardization and operational. Finally, aiming at the problems in the theory and practice, from the three aspects of government, association, enterprises, this paper will put forward countermeasures and suggestions on how to improve the network marketing for small and medium-sized export-oriented enterprises, through the comprehensive research on related theories and practical problems, further deepen and systematize the framework and blueprint of the network marketing development of small and medium-sized export-oriented enterprises.