Yixian Xin Stone Co., Ltd. International Marketing Strategy

SME development is a worldwide issue, is a long subject. Both the developed and developing countries, there are a large number of small and medium enterprises. Whether past, present, or future, there is the issue of SMEs. Throughout the world, regardless of their economic development at that stage, the country's economic development in small and medium enterprises are an integral part. Present, along with the deepening of economic globalization, SMEs faced with unprecedented competitive pressure which the pressure of competition from the international market especially. In the context of a globalized out to explore the international market has become an inevitable trend. Similarly, as the leaders of small and medium enterprises more and more profound understanding of the importance and necessity of international marketing enterprises. China's SMEs have been the starting point is low, costs are low, the comprehensive competitiveness, the face of complicated international competitive market, often beyond their grasp. Therefore, how to make our SMEs to participate in international competition, international marketing for their own characteristics to take a road is an important issue in the current theory and business circles. The focus of this paper is formally based on this consideration. SME has its own unique advantages and disadvantages and, therefore, decided to take the international marketing strategy must have some relevance, can not copy the theoretical and empirical. Detailed discussion of the theory of the internationalization of the firm on the basis of a representative small and medium-sized stone processing enterprises-Yixian Xin Cheng Stone Co., Ltd. SWOT analysis of opportunities and risks faced by the analysis discussed in the enterprise the necessity and feasibility of international marketing, and learn from other industries similar success stories of experience, and international marketing analysis focus on international marketing in the corporate strategic choice, and the necessary safeguards to the enterprise.. I hope this article can have implications for international marketing road the majority of the SMEs.