Study On The Development Strategy Of Nanchang MG Theme Hotel

Competition in the hotel industry intensifies, differences of development needs, the experience economy era, the hotel quality needs and culture industry development needs and other factors to emerge as the times require China theme hotel. Theme hotel is believed to be the fastest growing trend of the hotel industry, but also the future development trend of China Hotel industry. Unique geographical culture is an integral part of Chinese culture, experience the unique geographical and cultural has become a demand. China hotel development should have a very broad prospects, but in many ways need to gradually improve, improve and improve, the need for more in-depth theoretical study and practice summary.Based on the strategy management theory, combined with the MG Theme Hotel of Nanchang case analysis, in-depth analysis of Nanchang theme hotel development present situation and the existence question, in the MG Theme Hotel of Nanchang SWOT analysis on MG theme hotel of Nanchang development strategy planning, put forward MG Theme Hotel of Nanchang measures for implementing the strategy.How to grasp the theme of the soul of Jiangxi regional culture, establish the market competitiveness, has the vitality of theme hotel, through a series of subject construction to enhance the investment, promote domestic hotel development, resulting in the enterprise brand superposition effect of these will be in the Nanchang MG theme hotel development strategy study are suggested, and the countermeasures and suggestions were also expected to provide industry with draw lessons from.