Research On Experiential Design Theme Hotel

Theme hotel is a phenomenon as topic (history, city, culture, geography, people, nature, and so on), the hardware from the hotel (construction, decoration, product tangible) to the hotel software (create the atmosphere of, services, and intangible aspects) are around the subject, bringing customers valuable, meaningful and impressive, featured hotels with unique unforgettable experience. Domestic current topics research in an increasing number of hotels, but most are conceptual, or from the analysis of an aspect of expositions, almost no systematic monograph. And, for understanding of the theme hotel, by their very nature should be attributed to differences of sex, culture, experience, and economics. Difference of the pursuit of unique, is the strategic starting point of the hotel; cultural pursuit of meaning, is Hotel specific tactics and means of implementation; experience pursuit of effect, is the hotel life Resort:pursuit of economic efficiency, is the ultimate goal of hotel development. Theme is a theme hotel Hotel distinguishes it from other types of core questions, correctly understand and discover themes, comprehensive system interpretation of the topic, clever character themes, theme design key to the success of the hotel is located.Experience is an interdisciplinary concept, direction and conclusions of the study on different subjects to experience difference. Study on design experience, in particular the design of the hotel experience, is to solve the important way to hotel designed in the era of experience economy. From "experience" in essence, is that it is difficult to forget and valuable experience. And theme hotel is the hope that through this experience, leave unforgettable memories and valuable experience for customers, resulting in a fierce competition to win a place.From globalization of background see, theme hotel for China is a show itself of characteristics culture of platform, it by unique of way, in leisure entertainment of process in the, will large theme culture information clever passed to customer, makes its on characteristics theme culture has has comprehensive, and full of awareness, both improve has hotel of grade and grade, while also implementation has theme culture of promote and show. This paper at home and abroad, typical example and analysis of the theme hotel, summary of characteristic design features of their products and services, to explore the theme hotel experience design provides some ideas and suggestions. Think the theme hotel topic ideas to unique positioning accurately, theme hotel building is a hotel of themes Visual carrier of culture, has great performance means that architectural image, bring a strong visual impact to the customer, design to full topic elements create when building internal and external environment, theme through unique event experience to create the atmosphere of.Finally, the article by academic literature research and case study research, on the theme elements of experience design to present their views of the hotel. From the themes established, construction of the main building with the theme environment and personality characteristics of space, service implementation experience of rich, accurate positioning and target markets of the hotel four deal with elements of experience design.