Business Plan Of Naked Fruit Ics Shop

The ice cream market is a huge consumer market, to the elderly, down to thechildren all to ice cream as a refreshing thirst-quenching, leisure and entertainment to share.Consumer demand and grades, the traditional supermarket sales, the convenience of theroadside stalls has been unable to attract and brand loyalty of the consumer groups toestablish, and ice cream stores as the main form of "ice "It should be popular youth fashion.The Naked Fruit dream ice cream shop is a kind of ice cream stores, mainly fromAustralia, an ice cream: Naked Fruit DreamWorks (NAKED FRUIT) fruit odd main brand.Breaking the unity of the pattern of the traditional cold stores. Cold diversified development,it will be a set of cold stores and other leisure facilities strengths to take one, with colddrinks and leisure in one unique leisure.To smooth the ice cream shop can open up the market, steady business, and the feasibilityto achieve economic efficiency and attract venture capital, this paper combined with theintegrated use of the actual situation of the ice cream industry development and industrymarketing management, strategic management, business management and other aspects ofthe theory in the external market environment, industry environment, competitiveenvironment and competitors, consumer demand and consumer characteristics on the basisof full market research to elaborate, and a collection of store internal resources,organizational and operational capacity using the SWOT method a comprehensive analysisand in accordance with the needs of consumer attitudes, age, occupation, gender and othercharacteristics; competition and competitive ice cream market segments, to determine the theNaked Fruit dream ice cream shop target market for high-end consumer, target groupspositioning: white-collar worker and business man or women and so on in higher incomegroups, and then asked the store’s business objectives, marketing strategy and management,to avoid the risk measures. Final financial analysis results show that the store was foundedplan is feasible. It is not only in theory and in practice on the shop’s founder, the steadydevelopment of the basis of a feasibility and strong operational and practical guidingsignificance.