"Yi Shang" Apparel Brand Design

Modern economic and social development has put forward new requirements for the use of resources,and sustainable development has become the mainstream of development in all walks of life.In order to reduce environmental pollution and to reuse resources,used clothes are redesigned to create sustainable clothing brands.This paper presents a detailed study of the design of this used clothing brand through the collation and analysis of relevant literature at home and abroad,and the use of various professional knowledge and design.Three new aspects of the design of the’Yi Shang’ clothing brand were developed,namely innovation,branding and uniqueness,which were analyzed and recreated.Optimizing and enhancing the brand,combining art and design in a comprehensive manner,based on the theoretical knowledge of design psychology,graphic composition,color composition and so on,making the brand image unified with strong visual effects,highlighting the characteristics of the brand products,reflecting the power of design in building the brand and its important value,so as to better convey the brand concept,expanding brand awareness and influence.