The Design And Rrsearch Modern Lifestyle Brand Clothing In Internet

With the rapid and steady development of economy and network environment in China, online shopping has become one of the most popular shopping ways and most fashionable lifestyles. More and more consumers prefer to purchase clothes through the Internet. It brings a great opportunity for Chinese clothing industry from aspects of economy, culture and society. As a result, an unprecedented opportunity appears for Chinese clothing industry.Nowadays, design of fashionable life brand of Internet is still in the primary stage which emphasizes designing the principal element. This article’s purpose is to come up with challenges which conform to the theory that consumers need fashionable life brand for Internet.The article, from the occurrence and development, of Internet e-commerce clothing focuses on the origin of fashionable live brand of internet, summarizes the typical Internet fashion life brand clothing, discusses features of fashionable live brand of internet and consumers, and analyzes the environment and opportunity of Internet fashion life brand clothing development.The article mainly focuses on analyzing the design of the Internet lifestyle brand clothing, aiming to satisfy the market, and meet consumer’s demand. It also systematically induces and analyses the method of designing, emphasizing that the Internet lifestyle brand clothing design is not only to be built on thick aesthetic basis, but also to be more rational systematic design. Through the investigation questionnaire on the fashionable life brand clothing consumers, it tries to prove that the famous and well-developed Internet fashion life brand satisfies the need of contemporary consumer and goes on to analyze the consumer demand and preference.Meanwhile, it also pursue further preparation for the innovation of fashionable life brand clothing.Finally, according to the analysis results,the article gets a further speculation on design of Internet innovation fashion life brand.Reasonable suggestions about innovation of fashion life brand require to make comprehensive analytic consumer market segmentation, and pay attention to brand shaping innovation promote brand culture idea, which is combined with current and classical emphasize fashion style innovation fashion design. Thus, company should focus on product quality, price, marketing means, the customers’experience, and advocate ecological environment protection. Based on the research and feasibile suggestions, a virtually and innovatively designed example about Internet fashion life brand clothingis also referenced by the article.In this article, I cherish the simple hope that I can give some advice on he development of Chinese Internet of fashion life brand as a reference.