The Research Of Interactive Packaging Design

Product packaging is now marketing one of the most important means. Extremely rich in spirit and substance of today, consumers are no longer satisfied with traditional packaging in the form of packaged goods from mere interest in the need to expand into the commodity culture, sensory response, a deeper level of experience, innovation Connotation. Packaging has evolved into a multi-functional spread of vector aggregation. Simply means that packaging must not only have "functional" role on, but also have "experience" or "emotional"on the role.The growing diversity of products in the packaging, but also stimulate the designer’s design progresses, the concept of interactive packaging to package design is beyond the scope of this effect is to improve the image, but the packaging itself becomes part of the product, Or is the product itself. Designers use a variety of packaging materials through the production process to achieve the packaging shape of the design, and final packaging of these people have a strong sensitivity to consumers and product companies that have brought considerable profits. Array of packaging on the market today, many tricks, like with the smell of the packaging, has a special shape of the packaging and the packaging of exaggerated visual effects and so on.This departure from the packaging and marketing to consumers feel, perceived mental process and packaging design of the material, the structure of binding sites the main line to packaging and consumer experience as the main object of study. From packaging materials and packaging shape analysis of both the product packaging to consumers how to make emotional experience, to achieve designer, the interaction between products and consumers.