Emotional Research In Gift Packaging Design

The emotional research of gift packaging not only belongs to the research scope of the theoretical level,but also is the kind of experience design that is biased towards the practical application level.It aims to break through the shackles of traditional packaging and construct a pleasing user experience for consumers;it is the exchange of feelings between people.The necessary medium for emotional interaction,a good platform for interaction between people and things.The author believes that the study of gift packaging not only stays in the past in the traditional form of packaging,but also is a systematic study of packaging and packaging.Through multi-dimensional research and focus discussion on existing gift packaging,we found that present gift packaging has the drawbacks of single visual image boring,unclear presentation of gift features,no manifestation of cultural atmosphere injection,no manifestation of brand personality,and neglected user needs.It is concluded that the existing gift packaging ignores the expression of consumer-centered and “package content”.In short,designers should use consumer sentiment factors as the core research object.When designing packaging,they should focus on the matching of packaging form and packaging content.This article starts from the emotional design factors of consumers,upholds the way of emotional interaction design research,defines the concept of gifts and emotional design,analyzes the design value of gift packaging and emotion,and expounds the four principles of emotional design.In the design of gift packaging,attention should be paid to the comprehensive analysis of consumers’ sensory,behavioral,and spiritual aspects,presenting the consumer’s thinking framework in the process of generating purchase intentions and behaviors,and from the perspective of consumer psychology and practical needs.The entry point,combined with examples to demonstrate the indelible role of emotional factors in gift packaging design.This article will focus on theoretical innovation and practical application perspectives.From the perspective of theoretical innovation,practical application is the main purpose,and the visual image is created with abstract elements.Through the analysis of focusproblems-pain point mining-data analysis and integration-program concept-Matching content and form—Exploring the process of deepening the plan,establishing a highly emotional and highly interactive packaging that meets the user’s consumption mechanism,striving to break the concept of traditional packaging and create a better product experience for consumers,and enhance consumer brand recognition.Knowing,to create exclusive brand personality,to break through the product planarization competition,and ultimately achieve brand differentiation,create a three-dimensional competitive model!...